Visual Re-design of an Existing Logo for a Company or Product with a Essay

Visual Re-design of an active Logo for a Company or Product with a Series of Visual Ideas to Support a Communications Campaign - Essay ExampleLogo has an weighty role to play because it is used to award the organization in different marketing material, in packaging, in corporate kit including business cards, letter heads, post cards etc (Verhoef, & Leeflang 2009) and because a unique and attractive logo would gather the fear of the closely whereas a boring and a dull logo would not be subject to get the attention of people (Kumar, 2009). Today as industries have become highly competitive, every organisation needs to discern itself from the other firms and logo has an important role in differentiating a caller with others (Pavitt, 2002). A logo is able to make the ac caller-up stand out in the crowd and thitherfore an attractive logo could facilitate in increasing the sales of the product particularly when consumers are buying without thinking too very much (Blythe, 2008) . This calculate analyses one of todays leading brands of the fashion industry in the world, Christian Dior. The report examines what the logo of the company visually speculates and communicates to the target market. Also the report comes up after redesigning the logo of the company and recommends what the logo of the company should be. ... The company offers fashion clothing and other accessories and the main target market of the company are female particularly young females. As the company offers a lot to its target market, therefore the logo of the company should be such that it would be able to get the attention of people and reflect the target market about the offerings of the company. Logo of Christian Dior The logo of Christian Dior is just the name of the company written in Black and White. The logo of the company is has been shown in the following image Also there is another variation in the logo of Christian Dior and the other variation is in inverted colours. The logo i n inverted colours experiences like the following image Visual understanding of logo It is important for the company to make sure that the logo of the company clearly reflects what the company offers to its client. A well alert logo is able to get into the minds of the consumers and it is easily remembered by them. This is one of the reasons why many companies and entrepreneurs pay a lot of attention in designing the logo however companies that do not pay a lot of attention face consequences in the long run. The right combination of colours, image, style and overall look play an important role in the overall logo of the company and what it visually reflects to the audience (Zenker, & Martin, 2011). and then it is important to design the logo and to work on what the customers would perceive and understand from the logo of the company as the target market of the company would be able to recognise the brand from the logo. So, once the logo of the company is approved, the management needs to think over the logo and analyse from the perspective of a consumer what the